Avatar and Capitalism - A love story

Two great new trailers for check out. Michael Moore's new documentary about the global meltdown, and the Long awaited return of James Cameron in his epic 3-d adventure Avatar

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Capitalism - a love story

Inglourious Basterds!!!

Inglourious Basterds
18
153 mins

Quentin Tarantino is back, and after the disappointing grindhouse double bill, where tarantnos death proof was totally over shadowed by Robert Rodriguez’s, far superior planet terror,
everyone will want to know if this is a return to form

The simple answer is yes. This film is tarantino through and through, the trademark clever dialogue, the over the top violence and the complete disregard for historical accuracy are all in place

Anyone looking to see an accurate depiction of the second world war should stay at home and watch the History channel, tarantino has about as much regard for history as his Jewish characters have for their Nazi counterparts

As the films starts with a once upon a time heading, you realise this is a twisted fairy tale where Jews are knights and the Nazis are dragons to be slayed (or slain,, take your pick)

Tarantinos boldness is illustrated by the casting of A lister Brad pitt and then only using his sparingly, the real centre point of the film is unknown Austrian actor Christoph Waltz who delvers an amazing performance in a variety of languages

As with all Tarantino's films, the real meat is with the characters, and whether its the Basterds death squad, or Shosanna's revenge plot, these are well crafted charcters that you can't help but like despite some truly horrific acts. these horrific acts are quite sporadic, and the film, really builds up some great tension with the intense dialogue being muttered in several languages

Overall I think anyone who liked their fiction pulped, and their bills, well killed, will be happy with his latest offering, and film fans in general will find enough in this cross homage between spaghetti westerns and war films to keep them entertained

This is a must watch film

4.5/5

Killer Virals!!

Viral marketing is such a buzz term at the moment

You will probably have heard of the term loads of times. Obama was elected 44th President of the US using probably the most intense and sophisticated viral marketing campaign ever launched

But what does it all mean?

Well its basically any form of promotion using the internet and usually social networking and often involves clever, manipulative, disguised campaigns. The fact that you are reading this blog is probably due to viral marketing (facebook, twitter), but hopefully that doesnt make you think less of me ( and even if it does, continue with me and i will redeem myself, i promise)

So the best example of Viral marketing in movies happened a decade ago. The Blair With Project made everyone believe , at least initially, that the whole things was a documentary based on real life events. Missing posters, police reports and, witness interviews were all placed online to perpetuate the Blair Witch myth. This all conspired to the The Blair Witch Project become the highest grossing film of all time when measured against production costs. By the time the film hit the UK, it didnt matter that everyone knew it was a hoax, the internet hype had created a worlwide buzz that made the film a hit.

Some other great Viral ad campaigns were launched for the films A.I., Batman - The Dark Knight, and The Da Vinci Code (well not all great)

The reason I am talking Viral ads is that is becoming an increasingly powerful tool for the films marketing staff. In todays internet crazy society they have to come up with more and more interesting ways to give us sneak previews of films

If you know what to look for (and this is where I help) you can get some great little teasers, check out links below for virla campaigns for new films, District 9, Iron Man 2, and 2012.

District 9



D-9.com

Iron man 2



twitter.com/Jon_Favreau

2012



instituteforhumancontinuity.org/

enjoy!!!

Andy x

RIP John Hughes!!!

So another day and another legend dies

for those of you who don't know John Hughes was a massively influential american director who had massive hits in the eighties. His films are almost a calling card for that decade, full of wit, teen romance and the odd expletive.

His films include classics such as Planes, trains and automobiles, Ferris Buellers day off, weird science, the breakfast club, Sixteen candles, Uncle Buck, and Home alone amongst others.

My first memory of John Hughes films is turning the channel over late one night to discover, some crazy film where some guys create there perfect girl using their computer, complete nonsense, but utterly compelling at the same time. I later found out that film was weird science and I have seen it several times since, aswell as his other films.

He was a visionary director, who made films that completely represented the time, creating his own eighties zeitgeiest. He did shy away from the fame, and basically went into hiding for the last decade

Hughes impact on cinema can never be forgotton, with his influences being cited by such people as Kevin Smith and Judd Apatow. I will always look back at his films, with a fond smile, as for a lot of us they were a part of growing up in the eighties

anyway thats all i have time for now, but have a look at some john hughes tribute stuff, like this empire article

http://www.empireonline.com/features/why-john-hughes-rocked-the-80s/

Andy



Rip John Hughes
(February 18, 1950 – August 6, 2009)